Karen Behnke

A pioneer in the organic clean beauty space shares the top products and practices you need to know


Clean Beauty Challenge + Unacceptable Ingredients List



Karen has helped pioneer the organic and clean beauty movement over the past 14 years. She has successfully married her passion for wellness with her skill at building financially successful businesses and conceptualized her 3rd company, Juice Beauty when she developed a keen interest in personal care products upon having her babies in her early 40’s. Despite 20 years of specializing in building healthy lifestyles companies, she was astounded to learn that, although the skin absorbs over 60% of what is placed on it, there were very few available healthy personal care products that worked well. Years after her second child was born, Karen bought the name “Juice Beauty” and launched the Company from scratch in 2005. Today, Juice Beauty’s experienced in-house chemistry team and beauty industry executive pros offer high performance, award winning skincare and makeup products that are authentically organic (70-95% USDA certified organic ingredient content).

Karen’s goal has always been to meet or exceed conventional chemical beauty efficacy and her company has achieved this proven by independent lab studies. Supported by solid ecovalues including launching a Sonoma Country Juice Beauty organic farm, manufacturing strictly in the U.S.A. often with solar power, utilizing sustainable containers and printing with soy ink.

Juice Beauty’s major retailers are ULTA Beauty’s 1200 stores, Neiman Marcus, Bloomingdales, Dillard’s, Credo, Blue Mercury. In Canada, available Sephora. And in Australia, available at Mecca.